For the past 15 years, Barak Ekshtein has been developing initiatives to reduce disposable plastics, promote public awareness of environmentally friendly products and services, and founded TONTOTON, a certified plastic credit system that treats non-recyclable plastics in the ocean-bound. The company focuses on collecting and recycling plastics that are not part of the circular economy; these non-recyclable materials have no demand in the commodity market and, therefore, pose an environmental hazard and pollute the oceans. TONTOTON connects businesses to the social and environmental impact of cleaning the environment, preventing ocean pollution through a certified plastic credit system, and promoting sustainable treating of non-recyclable plastics. In addition, Barak provides lectures on CSR and social-environmental entrepreneurship and “profit for impact” at business universities, leadership programs, and international conferences. He has been interviewed by leading media outlets on promoting environmental transparency and education regarding non-recyclable plastics.